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Best Sellers: Vegan beauty brands (that may surprise you)

Whether you fancy going full pelt vegan – or are simply looking to make small sustainable changes – there’s no denying that many of us still believe that making our beauty regimes more vegan means compromising on effective, luxury skincare and make-up. Well no more. Say hello to the Next edit of 5-star expert-rated Vegan Buys: 

bareMinerals has paved the way with a plethora of industry-favourite clean beauty products, including the BarePRO Original Foundation – loved by bareMinerals Global Beauty Ambassador Rosie Huntington-Whiteley, above. Available in 30 shades, BarePRO Original Foundation is bareMinerals’ cleanest formula, diminishing the appearance of imperfections without drying skin out and giving you flawless coverage that lasts up to 8 hours.

‘My first memory of bareMinerals was as a teenager. I remember the Original Loose Powder Foundation being the most iconic product at the time – and still is. It’s a much-loved product of mine.’

Why not team it with Bobbi Brown’s paraben, sulphate, phthalate and mineral oil-free vegan primer? This a multi-tasking face primer designed to enhance the quality of your foundation, illuminate the complexion and blur imperfections – and who doesn’t need some of that in January?!

Despite its high-tech credentials, The Ordinary is also vegan. The brand’s new Buffet Serum is powered by peptides and hyaluronic acid to pump up lines and surface hydration.

Meanwhile,make-up brand Smashbox adds vegan to its cruelty-free credentials, too – Next loves its Smashbox Camera Ready BB Cream.

Didn't think fragrances could be vegan? Think again. Perfumery has come a long way since the use of real animal musks (FYI secretions from the anal glands of animals such as civet cats). Floral Street products contain no animal-derived ingredients and are cruelty free so you can spritz to your heart’s content with a clear conscious.

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