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Meet... Mix/E8 by Miista, the shoe label 

loved by the Instagram set


Want shoes that look good on your feet and Instagram feed? E8 is at your call. Founded by Laura Villasenin, it’s the sister line of cult shoe label 

Miista, which has been quietly amassing fans with its fashion-forward yet wearable designs since 2011. E8, which refers to the Hackney postcode 

where its studio is based, arrived in 2015, riffing off themes in its mainline.

Miista's founder and designer, Laura Villasenin


The brand, whose name is a loose play on the word “mixing”, marries simple forms with unexpected colours and fabrics – raffia, patchwork silk and high-shine 

patent leather often feature. It’s also big on skewing the little details: from the curve of a heel, to the length of a vamp, to the shape of the bridge. In short,

 you’re getting a shoe that shines brighter than the competition and is crafted with a lot of love.

“The Miista woman does not fall into one strict definition. She is 

someone who is seeking pieces that will evolve and change with her" 

- Bec Gilmore, product development manager and sales at Miista


Label/Mix is stocking four styles from E8 by Miista for the first time this season. The minimalist black point-toe ankle boot has every-day staple all over it, 

while the navy patent leather mock-croc loafers will stylishly sign off tailoring. And if you don’t do heels at night, we refer you to the black velvet mules 

with faux-fur pom-poms – zero pain, 100 per cent stylish. 

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