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Ivy Park

6 September 2018

Hot off the press. We now stock Beyoncé’s iconic activewear brand: Ivy Park. Designed to make you look and feel your best on and off the track – or treadmill – get set to hit a personal best in both the fitness and style stakes.

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“My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance,” says Beyoncé. “True beauty is in the health of our minds, hearts and bodies.”

What to expect from the range? Monochromatic logo-emblazoned sports bras, statement hoodies and sleek, silhouette-enhancing leggings, which feature the brand’s signature seaming system. With technical innovation at the heart of every piece, the leggings cleverly work from the inside out, with an inner contour to sculpt and flatter every body shape. Team with one of the brand's graphic crew-neck sweaters or T-shirts and you'll instantly feel top of your game, be it workout or chill. For women to truly run the world, we need an effortlessly cool and multi-tasking wardrobe to match.

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