"Strong. Uninhibited. Impulsive. Sweep on a weightless, ultra-fine hybrid formula that brings out the best properties of a cream powder and gel - all in one. Glides on silky, blends effortlessly. Our innovative True Vision™ technology creates the perfect balance of colour purity, clarity and texture. Apply dry for a softer, more translucent finish or wet for more intense colour and depth. At last, high-definition eye colour as individual as you are. Each shade comes in one-high visibility finish: Matte (rich muted suede), Velvet (soft plush semi-matte), Luminous (pearlescent shimmer) or Brilliant (sparkling chrome metallic)."