FASHION INSPIRATION, TRENDS & ADVICE
 

WOMEN   |   MEN   |   CHILDREN   |   HOME   |   LABEL/MIX

SPOTLIGHT ON

Getting dressed with: Joey London

8 August 2018

When you spend your days somewhere between blogging, photographing and travelling around the world in some of the coolest clothes on the planet, routine is something that doesn’t exactly come easily. But for Joey Clough, the 23-year-old men’s fashion blogger, having a wardrobe full of simple staples is what keeps him sane – and looking great.

From first thing in the morning when he steps out of his Brighton apartment (which he recently moved to from his native London) to get his body moving, to the last order of the day when he’s likely to have to dress to impress, sticking to his own sense of style is the most important thing for Joey. “When it comes to my style, I know what I like, so I let that play out in my day-to-day outfits,” he says.

Ever since he started his blog from his parents’ home in London four years ago, Joey has seen a whirlwind of brilliant successes, largely credited to his bold sense of style, fantastic eye for detail, and ability to totally charm any room he walks into.

For someone with youth on his side, he’s wise beyond his years, filled with old-school confidence that doesn’t come easily to many men his age. “I try not to take life too seriously, I think it’s important to strike the perfect balance – and it’s the same for my style,” he says. “I like to have a mix of classics and on-trend pieces, because getting dressed is meant to be fun, right?”

Video and stills of Joey London taken exclusively for Next.co.uk. Visit Joey London here and follow him @JoeyLondon.