MOST WANTED

The beauty hero: ghd's platinum+ styler

21 November 2018

Meet the world’s first smart straightener: the platinum+ styler from the brand that promises to give us only good hair days, ghd. This is a piece of tech that truly lives up to the hype: it’s so intelligent, it can predict your personal hair needs to ensure that every session is not only faster, but also results in the glossiest and healthiest locks you’ve ever had.

This is the future of hairstyling.  Long gone are the days when straightening your hair involved a clothing iron and longterm damage. Thanks to today’s breakthrough technology and the experts at ghd, there is now a very sleek piece of kit that works to deliver unbeatable results, personalised to you. So how does the platinum+ styler work? It identifies the thickness of your hair, the size of the section you’re styling, plus the speed at which you’re working and then adjusts its power accordingly. The platinum+ monitors the temperature 250 times per second, which means that the plates never increase above the optimum heat of 185ºC. It also heats up within 20 seconds of turning on, which is just enough time to multi-task by applying your morning moisturiser or running a heat-protection spray through your hair. So if you’re looking for perfectly smooth, shiny and healthy locks, the ghd platinum+ styler is the ultimate solution. 

SHOP THE PLATINUM+ STYLER

SEE MORE FROM GHD

SHOP ALL BEAUTY